Job Description

POSITION SUMMARY

As Vice President of Growth, you will be responsible for the innovation, organization, and performance of all marketing campaigns, sales initiatives, social strategy, and patient journey. Your role involves optimizing existing strategies while creating new innovative marketing strategies across various channels to build brand awareness, drive market share, increase sales, and enhance the overall brand mission. Collaboration with leaders in technology and operations is essential to ensure that our customer journey reflects our brand voice, mission, and values. Your leadership will be pivotal in achieving our mission to enhance human performance and make a lasting impact on our customers’ lives.

OBJECTIVES

• Oversee the development of robust lead generation programs, including nurturing, digital marketing, agency partners, affiliates, and all traditional media types to meet annual revenue and profitability targets.
• Identify new channels and media to promote products and services.
• Define metrics, analyze campaign success, and track and forecast utilization growth and engagement. Identify key levers and opportunities for improvement.
• Enhance the market prominence of the brand by strategically cultivating a strong and compelling presence across various channels.
• Build a scalable, high-performance B2B sales team and infrastructure to support the launch of new B2B and B2B2C products and services.
• Develop strategies and training for our client-facing teams to ensure marketing and sales results driven by our core customer base.
• Develop new product and service strategies to enhance the company's value proposition.
• Make recommendations on key investments and innovations within marketing services to maintain a competitive advantage.
• Develop subject matter expertise on industry-specific competitive landscapes, value propositioning, and trends for the broader organization.
• Oversee the creation of collateral with a compelling and consistent market voice, including white papers, presentations, and promotional materials.
• Formulate and adhere to intricate marketing budgets, ensuring strategic resource allocation and financial optimization.
• Partner closely with our Operations team to develop and contribute to upsell and customer renewal strategies.
• Foster intentional engagement with customers through smaller events, tailored communications, inspired advocacy, and top-of-mind branding to enhance the patient journey.
• Serve as a Subject Matter Expert (SME) on various projects for specific products, processes, or applications.

COMPETENCIES

• Expertise in creating and optimizing lead generation programs, including nurturing, digital marketing, and traditional media.
• Strong analytical skills to define metrics, analyze campaign success, track, and forecast utilization growth and engagement, and identify opportunities for improvement.
• Strategic thinking to enhance brand presence and market prominence across various channels, with a focus on social and digital strategies to drive increased inbound leads and complement traditional outbound efforts.
• Leadership skills to build and manage a high-performance B2B sales team.
• Ability to develop and execute effective training strategies for client-facing teams.
• In-depth knowledge of industry-specific competitive landscapes, value propositioning, and trends.
• Proficiency in utilizing CRM platforms like Salesforce for effective customer service and retention strategies.
• Financial acumen to manage marketing budgets and ensure strategic resource allocation.

EDUCATION AND EXPERIENCE

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
• Extensive experience in marketing and sales, with a proven track record of driving growth and innovation.
• Demonstrated success in developing and implementing marketing strategies across digital and traditional channels.
• Experience in building and managing high-performance sales teams.
• Strong background in CRM platforms, particularly Salesforce.

PHYSICAL REQUIREMENTS

• Prolonged periods of time sitting at a desk or computer
• Travel up to 10% of the time

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, we recognize that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

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