About the job
Company Description:
Amerail Systems, Inc. is a premier nationwide hotel renovation company with over 35 years of industry experience and more than 2400 multi-brand, large-scale projects completed. Our skilled, experienced, and dedicated project managers and crews provide our clients with a higher ROI through value-engineered renovation. We specialize in hotel renovations for major brands including but not limited to Hilton, Marriott, and Wyndham branded properties.
Role Description:
This is a unique position where tasks may change daily, requiring adaptability and creativity. The ideal candidate is adaptive and thrives in a collaborative environment, brings fresh ideas to the table, is passionate about the industry and marketing, and is continuously striving to be better.
Primary Responsibilities:
Social Media Duties
● Develop and maintain a monthly social media content calendar (planned one month in advance).
● Schedule content via Hootsuite at least two weeks ahead.
● Post consistently (2x per day, 5 days a week, with additional posts for holidays/events).
● Brainstorm and execute creative social media strategies.
● Design platform-specific graphics and write engaging copy.
● Stay current with trends, holidays, and viral content.
● Film/capture content using a company-provided phone.
● Utilize company calendar to coordinate with project managers to source videos/photos.
● Conduct market/competitor research to refine strategies.
● Analyze performance and recommend improvements.
● Develop and implement strategies to increase engagement and brand awareness.
● Grow social media following and engage with hospitality professionals on LinkedIn.
● Interact with followers and respond to comments on all social platforms
● Interview team members to gather insights for content creation.
● Supply colleagues with pre-written content and copy for their social media pages.
● Create and participate in recorded thought-leadership content on industry topics and discussions.
Marketing Assistant Duties
● Support the Marketing Manager in developing overall marketing strategies.
● Research and propose new marketing initiatives.
● Assist in website updates including uploading new photos to blogs and project portfolios.
● Attend and capture/create content at annual company events (Summer Summit & Christmas Party).
● Maintain and update media contact lists.
● Write and distribute press releases.
● Research and develop content ideas to position Amerail Systems as a thought leader.
● Assist in planning and executing internal team events to enhance company culture.
● Help research and develop monthly blog topics and assist in writing content.
● Manage communications with colleagues, industry professionals, podcasters, publications, and vendors.
● Perform market & competitive research
● Keep marketing materials and projects organized.
● Assist with email marketing and other promotional materials.
● Participate in brainstorming sessions and training opportunities.
● Conduct keyword research for SEO-driven content.
● Collect/curate before, during, and after images of our projects from Procore (our cloud-based construction management software) and add them to labeled folders that can be utilized when creating a new project page on our website.
● Take part in training opportunities that may arise
● Ask questions, learn new things, teach us new things, and have fun
Qualifications:
Required:
● A desire to learn
● Understanding of basic marketing principles
● Strong writing, reading, and communication skills.
● Creativity and problem-solving ability.
● Experience writing engaging, creative, & well-crafted social media copy.
● Knowledge of Hootsuite & Constant Contact.
● Excellent organizational skills—comfortable multitasking and keeping track of tasks.
● Understanding of SEO best practices.
● Ability to create platform-specific social media content (including Reels & TikToks).
● Ability to stay on top of current trends within and outside the industry & utilize them to create content
● Graphic design experience (Canva required; Adobe Suite preferred).
● Eye for graphic design - able to design with brand standards in mind
● Knowledge of core marketing principles.
● Thrives in a space where you can brainstorm and bounce ideas off one another
● Excellent writing/reading/communication skills
Education & Experience:
● Required: Bachelor's degree (or final semester) in Marketing, Communications, Business, Graphic Design, or related field.
○ OR equivalent experience with a strong portfolio of work.
● Experience: 2-4 years managing social media platforms (Instagram, Facebook, YouTube, TikTok, LinkedIn, X, Reddit).
● Technical Skills:
○ Understanding of platform algorithms, trends, and best practices.
Proficiency in Google Suite & Microsoft Office.
○ Experience with Canva
What WOWs Us:
● Experience in the hospitality or AEC (architecture, engineering, and construction) industry.
● Familiarity with StoryBrand marketing framework.
● Photography, video editing, and Adobe Suite (Photoshop, InDesign, Illustrator) skills.
● Experience writing and sending press releases.
● Knowledge of Procore software.
● A Good wit, sense of humor, and creative mindset
● Excited to learn & grow
● Knowledge of our brand
Pay range in United States
Exact compensation may vary based on skills, experience, and location
Base Salary
$38,000/yr. - $45,000/yr.
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