Job Description

APR Consulting, Inc. has been engaged to identify a Casino Marketing Analyst

Location: Mesquite, NV 89027

Position: Casino Marketing Analyst

Salary: $60-70k

JOB SUMMARY :

Analyze and evaluate the performance of all mass marketing efforts including direct mail marketing and email marketing. Support initiatives within Casino, Hotel, Marketing, and other areas to provide and optimize insights for key-decision making.

JOB QUALIFICATIONS :

We are seeking a motivated and detail-oriented Casino Marketing Analyst to join our dynamic marketing team. The ideal candidate will have a strong background in data management and analytics, coupled with experience in the gaming or hospitality industry. Proficiency in data analysis tools; Excel, SQL, etc.

ESSENTIAL JOB FUNCTIONS :

• Manage the development, production, targeting for all mass and direct marketing efforts.
• Develop and maintain dashboards and reporting tools to track key performance indicators (KPIs) and provide actionable insights to stakeholders.
• Support our marketing initiatives through data-driven strategies, helping to enhance customer engagement, optimize marketing campaigns, and boost overall performance
• Evaluate performance of mass hotel and direct marketing efforts and recommend improvements.
• Manage and maintain the integrity of the customer database, ensuring accurate segmentation and targeting for marketing efforts.
• Other job related duties as assigned and instructed by management.

CUSTOMER SERVICE EXPECTATIONS :

• Collaborate with the marketing team to design and implement data-driven campaigns aimed at acquiring, retaining, and maximizing customer value.
• Present data findings and recommendations to management in a clear and concise manner.
• Excellent communication and presentation skills, capable of translating data findings to non-technical stakeholders.

JOB QUALIFICATIONS:

• Two (2) years or more of Casino or Marketing experience required.
• Must be computer literate.
• Must possess strong problem solving and communication skills.
• Must be able to multi-task, must be well organized and must be a problem solver.
• Must be able to read, write, and communicate clearly in English.

LICENSE/CERTIFICATION : State of Nevada Gaming Permit and Alcohol Awareness Card.

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